Global Commercial Insights Director

Captify has created a dedicated global insights division – Sight. The vision being to provide our clients with high quality insights that genuinely enable them to increase their understanding of dimensions including intent signals, consumer interests, product perception, inner life moments and direct and indirect influences. Ultimately informing faster and more effective business decisions. Sight teams are made up of a mix of strategists and analysts, Captify have set up Sight within our core offices, Paris, London, and New York over the last year

This is a key role within our growing business, taking responsibility within a global remit, as a driver of commercial insights capabilities and development across the operational side of the business. Our search intelligence data provides the backbone of understanding real time user intent, thereby enabling the delivery of both high value insights as well as performant programmatic marketing campaigns for our clients. It is with this goal in mind that the main focus of delivery will be against. Driving strategic initiatives to ensure we are delivering high quality insights to our clients globally, ensuring that Captify are continually seen as a valued partner. Working with the VP of I&A, you will be a stakeholder in our efforts to continually deliver this high quality combined with innovation, whilst looking at the requirements and processes to automate/scale globally the insights product set. Key partner functions in this role will be our sales and client strategy teams as the main conduit with our clients, both locally as well as those servicing global clients. You will also work closely with our marketing team, partnering across client pitches as well as content marketing initiatives – our recent series of Recovery Insights following Covid has been receiving significant coverage across the industry.

The role is technology focused and so requires an individual with significant technical ability but also have proven commercial awareness, understanding the impact decisions will have strategically on the business. An important part of the role will be to guide global insights practices and proficiency, leading too both performance for our clients but also the ongoing evolution of our recognized high value customer insights. The candidate is therefore expected to bring a considerable amount of stakeholder management, experience working consultatively with senior level clients and commercial acumen of turning data driven insights ideas into business changing deliverables.


ABOUT YOU

The candidate must have a strong foundation in display or search advertising, deep analytical practices, practical solution finding and importantly be able to visualize their work clearly to all levels of the business.


KEY RESPONSIBILITIES

What you’ll be doing:

  • Hands on leadership and coaching to develop a culture of high performance across the Insight teams globally
  • Active contributor delivering research and resultant ongoing innovation of how Captify’s data resolves for both Insight and performance delivery to our clients
  • Innovate and propose new insights products, ensuring that all of Captify’s insights products drive attributable revenue
  • Direct input into the standardization of global insight delivery to Captify clients, ensuring efficient scale of release.
  • Liaise with our Product Teams to spec out and incorporate data sources into our systems to manage smooth delivery of analysis
  • Create and strengthen relationships with insights buyers through outward engagement

 

 REQUIREMENTS:

What you need to be successful:

  • 6+ years analyzing large scale digital data identifying performance and commercial trends ideally within a Programmatic environment, with an appreciation of all marketing channels
  • Proven experience with ‘big data’ and audience segmentation methodologies
  • Track record of developing and growing a high performing analytics function in a fast-paced environment
  • Experience of managing/partnering with teams in multiple geo’s
  • Proven experience with statistical analysis and experiment design
  • Experience of qualitative and quantitative research techniques
  • Demonstrative record of translating complex analysis into actionable insights for clients
  • Deep proven familiarity with SQL or similar querying languages
  • Exposure to high-level programming languages, such as Python or R for data modeling
  • Excellent insight and report visualization/presentation skills – Tableau etc
  • A good degree (2:1 or higher) in Maths, Statistics, Computer Science or equivalent.


CAPTIFY EXPLAINED 

Captify is the largest holder of consumer search data outside of Google, and its unique technology understands the intent of consumers across all channels, including voice Search, desktop on-site search and in-app search. Captify’s privacy centric Search Intelligence technology powers programmatic advertising and unique audience insights for the world’s biggest brands, such as Apple, Disney, Adidas, American Express and Microsoft.

OUR CULTURE AND VALUES:

Here at Captify we are proud of our culture - It’s contagious. Pass it on. 

Step inside any of our global offices and one thing that is blissfully obvious is that while we’re putting blood, sweat and tears into disrupting the Search game, we’re having a seriously good time doing it. We’ve travelled the world together, enjoyed Captify Festivals, parties and our famous events across every market. We always take time to stop to celebrate milestones and wins.

We champion diversity and inclusion. Our 'BeTheChange' programme and internal D&I Taskforce brings our teams together to challenge, learn and build a more equal Captify. 

We live by our core values;. 

  • Building this together
  • Gives a shit
  • Fail fast to succeed faster
  • Unlimited potential 

Find out more about our culture here: https://careers.captify.co.uk/


YOU WILL ENJOY

  • Enjoy our flexible/core hours and home working as per company policy
  • Work from any Captify office in the world - giving every employee the opportunity to experience life at Captify in another city
  • Our pet-friendly NYC office has its own old English style pub and cold beer always on tap!
  • Time off to recharge - 22 days holidays + US National holidays + your birthday
  • Giving something back to the community - Give A Day Away for volunteering
  • We care about Wellbeing - from gym membership and classpass benefits, mental health, CitiBike membership and so much more
  • Parent friendly policies
  • The normal stuff; 401k and Citibike benefits
  • A comprehensive fully paid Medical, Dental and Vision plan
  • Beer, bubbles and non-alcoholic alternatives every Thursday and Friday at the Captify Bar
  • Legendary Summer and End of year parties

 

EQUAL OPPORTUNITIES

You are welcome at Captify for who you are, no matter where you come from, what you look like, or what your search history says about you. At Captify, equality is at the core of our culture and we are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.  We don’t want you to fit in with our culture, we want you to add to our culture.

For candidates, view our EU HR Candidate Privacy Notice here

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New York

151 W 25th St
10001 New York Directions

We are Fearless. Challengers. Disruptors.

Captify's award-winning global team is regularly recognized for driving innovation and growth: 

- AdExchanger's 'Programmatic Power Players'

- Business Insider's 'Hottest Ad Tech Companies'

- Campaign's 'Best Places to Work'

- Forbes '5 Fastest-Growing British Businesses to Watch'

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@captify.co.uk
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