Director of Insights

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OVERVIEW

Our partners globally recognize the power of our insights, Captify’s actionable insights play a crucial role for our clients on a daily basis. To support this, we have dedicated insights teams in each market (Sight) whose vision is to provide our clients with high-value insights that genuinely enable them to increase their customers, the understanding of their marketing effectiveness, and therefore refine their strategies for success. Captify achieves this by uniquely being able to explore dimensions including intent signals, consumer interests, product perception, inner life moments and direct and indirect influences. At the heart of this is Captify’s unique Semantic Technology, powering insights and media on every channel and on every device.

The candidate will be leading a team of analysts and strategists based in our NY office, which forms our US Sight team. They will be responsible for leadership and direction that drives both retention and revenue growth through the delivery of high-quality insights to our clients. They will work closely planning with the Sales and Client strategy teams as one of the key partner functions, ensuring that we are continually delivering class-leading insights that matter to our clients. Ongoing review of prioritization, pipeline management, and team utilization will naturally be required to ensure we put the focus in the right areas within a high velocity/demand environment. 

This will of course center on using the extensive data assets that are at the core of Captify, analyzing all the search term and ad campaign data. A proportion of this is automated via our platform, however, there is a significant opportunity to conduct exploratory analysis, develop and test hypotheses and continually innovate through curiosity as no one client is the same. Visualization is critical, we are firm believers of being able to story tell and inspire clients. 
 

ABOUT YOU

Do you thrive on being able to get deep into data and uncovering new insight for your clients? Do you want to work for a unique, rapidly expanding business with the potential to grow even further? Do you want to work with a team that is passionate in building the success of the company together?

 

KEY RESPONSIBILITIES

What you’ll be doing:

  • Working closely and consultatively with Sales/Client Strategy teams to define client Insight scope and manage a pipeline of projects
  • Supporting both new business and development plans across our existing tier 1 clients with senior leads.
  • Be comfortable both presenting work to clients directly at a senior level and acting as a consultant to them.
  • Critically appraising the effectiveness of Insight products in delivering increased client revenue through win rates/upweights and account growth
  • Effectively manage workloads and delivery of projects to defined SLA’s within a fast-paced environment
  • Maintaining consistency of the high level of quality to all projects, across analysis, commentary, and visualization
  • Ongoing assessment of the insights and measurement needs to support the ongoing growth of the market – building business cases and maintaining roadmaps for testing and delivery.
  • Assessment of 3rd parties who can provide either validation or augmentation to Captify’s insights. 
  • Participate in the planning and design of new insights and analysis products for internal and external use.
  • Mentor the team, working to define their training and development requirements as well as ongoing coaching
  • Communicate research findings to technical and non-‐technical audiences internally and externally
  • Working with the global teams/market peers to define future platform insight automations and requirements to increase efficiency/innovation.
  • Active contributor to building a dynamic and thriving insight community globally.

 

 REQUIREMENTS:

What you need to be successful:

  • Demonstrative experience of working within a commercially orientated insight role, with the clear success of attributing to revenue growth.  
  • A foundational insights or research background with experience gained in an agency, digital media owner, client, or ad technology environment.
  • Exposure to working with adserver, programmatic, or digital analytics data for at least 5yrs 
  • A clear understanding of measurement within the digital ecosystem, from attribution through to mixed media modeling principles. How clients measure success, from linear campaign metrics to complex models.   
  • A passion and curiosity in the data and technology space, continually innovating and asking questions.
  • Excellent communication skills: influencing and working effectively with technical and non-technical audiences - asking intelligent questions and able to translate analysis into compelling stories - making complex data analysis clear and impactful
  • Degree in Maths, Statistics, Computer Science or equivalent desirable
  • Proven commercial experience with statistical analysis and experiment design and analysis a distinct advantage
  • Deep demonstratable experience with SQL and Python preferred 
  • Advanced Microsoft Excel and PowerPoint
  • Exposure and working understanding of BI tools such as Tableau, QlikView, etc.

Preferred but not essential skills:

  • Exposure to predictive analytics/econometrics and/or attribution modeling 
  • Understanding of cross channel media planning including TV 
  • Working understanding of DSP activation – Xandr/DV360/TTD/MediaMath

  

CAPTIFY EXPLAINED 

Captify is the leading Search Intelligence Platform for the open web and the largest independent holder of first-party search data outside of Google, connecting the real-time searches from over 2 billion devices globally. Its Search Intelligence technology powers omnichannel programmatic advertising and real-time insights for the world’s biggest brands, such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestle, GSK, Uber, Mars, P&G, Sony and Toyota—without reliance on third-party cookies. Captify brings brands more customers, publishers greater yield and consumers the most relevant digital experiences.


 

OUR CULTURE AND VALUES:

Here at Captify, we are proud of our culture - It’s contagious. Pass it on. 

Step inside any of our global offices and one thing that is blissfully obvious is that while we’re putting blood, sweat, and tears into disrupting the Search game, we’re having a seriously good time doing it. We’ve traveled the world together, enjoyed Captify Festivals, parties, and our famous events across every market. We always take time to stop to celebrate milestones and wins.

We champion diversity and inclusion. Our 'BeTheChange' program and internal D&I Taskforce brings our teams together to challenge, learn and build a more equal Captify. 

We live by our core values;. 

  • Building this together
  • Gives a shit
  • Fail fast to succeed faster
  • Unlimited potential 

Find out more about our culture here: https://careers.captify.co.uk/


YOU WILL ENJOY

  • Enjoy our flexible/core hours and home working as per company policy
  • Work from any Captify office in the world - giving every employee the opportunity to experience life at Captify in another city
  • Our pet-friendly NYC office has its own old English-style pub and cold beer always on tap!
  • Time off to recharge - 22 days holidays + US National holidays + your birthday
  • Giving something back to the community - Give A Day Away for volunteering
  • We care about Wellbeing - from gym membership and ClassPass benefits, mental health, CitiBike membership and so much more
  • Parent-friendly policies
  • The normal stuff; 401k and Citibike benefits
  • A comprehensive fully paid Medical, Dental, and Vision plan
  • Beer, bubbles, and non-alcoholic alternatives every Thursday and Friday at the Captify Bar
  • Legendary Summer and End of year parties

 

EQUAL OPPORTUNITIES

You are welcome at Captify for who you are, no matter where you come from, what you look like, or what your search history says about you. At Captify, equality is at the core of our culture and we are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.  We don’t want you to fit in with our culture, we want you to add to our culture.

For candidates, view our EU HR Candidate Privacy Notice here

Additional information

  • Remote status

    Temporarily remote

Or, know someone who would be a perfect fit? Let them know!

New York

99 Madison Ave
10016 New York Directions

A decade of innovation and growth

Celebrating milestones and memories

From hosting our inaugural Captify at Cannes event, expanding in 13 markets across the globe to launching our D&I Taskforce—hear from our brilliant Captifyers across the globe about their unforgettable memories and Captify's biggest milestones over the past decade, here.

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email
@captify.co.uk
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