Insights & Analytics Manager


OVERVIEW

Our partners globally recognize the power of our insights: Captify’s actionable insights play a crucial role for our clients daily. To support this, we have dedicated insight teams in each market (Sight) whose vision is to provide our clients with high-value insights that genuinely enable them to increase their understanding of marketing effectiveness, and therefore refine strategies for success. Captify achieves this by uniquely being able to explore dimensions including intent signals, consumer interests, product perception, inner life moments, and direct and indirect influences. At the heart of this is Captify’s unique Semantic Technology, powering insights and media on every channel and on every device. 

The candidate will be working within the New York City office (initially remote due to COVID-19) and will heavily collaborate across commercial and technical teams. They will be responsible for helping to lead the function in the delivery of high-quality insights and data visualizations, and in providing support across global efforts as needed.  They will work closely with the Sales and Client Strategy teams across some of our largest agency partnerships, focusing on developing the analytical approaches needed to deliver actionable recommendations to clients.

 

ABOUT YOU

This is a deeply analytical position and therefore requires an individual with technical ability. Understanding a client’s business challenges and how to approach them using a wide range of data analysis techniques is a given. The role will center on utilizing extensive data assets that are at the core of Captify, analyzing search behavioral insights alongside ad performance data.  While a portion of this is automated, there is a significant opportunity to conduct exploratory analysis, develop and test hypotheses, and continually innovate. 


We believe in collaboration, one of our core values being to “build this together” therefore expect to work with every part of our growing business! 

KEY RESPONSIBILITIES

What you’ll be doing:

  • Working closely and consultatively with commercial teams to define and manage analytic scope
  • Effectively managing the workload of insights projects across teams in accordance with SLAs
  • Maintaining a consistently high level of quality across projects, including analysis, commentary, and visualization
  • Discovering and presenting actionable insights to technical and non-technical audiences in a thoughtful and engaging manner
  • Critically appraising the effectiveness of data in commercial win rates/upweights and account growth
  • Working with global teams to define future platform insight automations and to pinpoint opportunities for increased efficiency 
  • Participating in the planning and design of new reporting and analytic products for internal and external use
  • Helping to build a dynamic and thriving global insight community 

 

 REQUIREMENTS:

What you need to be successful:

  • 3+ years of data analytics experience within digital/programmatic advertising (i.e., ad agency, digital media owner, client, ad-tech environments)
  • Excellent communication skills, strong proven experience translating data into clear and actionable insights for technical and non-technical audiences
  • Proven commercial experience with statistical analysis 
  • Advanced SQL
  • Advanced Microsoft Excel and PowerPoint
  • Experience with data visualization tools (e.g., Tableau, Looker, Datorama)
  • Passion and curiosity in the data and technology space, continually innovating and asking questions

Preferred Skills:

  • Master’s degree in Math, Statistics, Computer Science, or equivalent
  • Strong experience with Python or R
  • Knowledge of advanced analytics techniques including clustering, regression, attribution modeling, and significance testing

  

CAPTIFY EXPLAINED 

Captify is the largest holder of consumer search data outside of Google, and its unique technology understands the intent of consumers across all channels, including voice Search, desktop on-site search, and in-app search. Captify’s privacy-centric Search Intelligence technology powers programmatic advertising and unique audience insights for the world’s biggest brands, such as Apple, Disney, Adidas, American Express, and Microsoft.

OUR CULTURE AND VALUES:

Here at Captify, we are proud of our culture - It’s contagious. Pass it on. 

Step inside any of our global offices and one thing that is blissfully obvious is that while we’re putting blood, sweat, and tears into disrupting the Search game, we’re having a seriously good time doing it. We’ve traveled the world together, enjoyed Captify Festivals, parties, and our famous events across every market. We always take time to stop to celebrate milestones and wins.

We champion diversity and inclusion. Our 'BeTheChange' program and internal D&I Taskforce brings our teams together to challenge, learn and build a more equal Captify. 

We live by our core values;. 

  • Building this together
  • Gives a shit
  • Fail fast to succeed faster
  • Unlimited potential 

Find out more about our culture here: https://careers.captify.co.uk/

YOU WILL ENJOY

  • Enjoy our flexible/core hours and home working as per company policy
  • Work from any Captify office in the world - giving every employee the opportunity to experience life at Captify in another city
  • Our pet-friendly NYC office has its own old English-style pub and cold beer always on tap!
  • Time off to recharge - 22 days holidays + US National holidays + your birthday
  • Giving something back to the community - Give A Day Away for volunteering
  • We care about Wellbeing - from gym membership and ClassPass benefits, mental health, CitiBike membership and so much more
  • Parent-friendly policies
  • The normal stuff; 401k and Citibike benefits
  • A comprehensive fully paid Medical, Dental, and Vision plan
  • Beer, bubbles, and non-alcoholic alternatives every Thursday and Friday at the Captify Bar
  • Legendary Summer and End of year parties


EQUAL OPPORTUNITIES

You are welcome at Captify for who you are, no matter where you come from, what you look like, or what your search history says about you. At Captify, equality is at the core of our culture and we are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.  We don’t want you to fit in with our culture, we want you to add to our culture.

For candidates, view our EU HR Candidate Privacy Notice here

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New York

99 Madison Ave
10016 New York Directions

We are Fearless. Challengers. Disruptors.

Captify's award-winning global team is regularly recognized for driving innovation and growth: 

- AdExchanger 'Programmatic Power Players'

- Business Insider 'Hottest Ad Tech Companies'

- Campaign 'Best Places to Work'

- Forbes '5 Fastest-Growing British Businesses to Watch'

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email
@captify.co.uk
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