Programmatic Trader

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OVERVIEW

The Captify US trading Team is growing, and we are adding a Programmatic Trader to our team! Our trading team is responsible for the management and optimization of media campaigns using programmatic buying channels and platforms. This role will be responsible for setting up, trafficking and monitoring media campaigns across multiple advertising channels. Analysing data and identifying behavioural trends for optimizations will also be key components of the role

The Programmatic Trader is a core contributor to the trading team. This opportunity will enable visibility across different aspects of the business. The programmatic trader has complete ownership and leads the activation of advertising campaigns for our client and assists in resolving technical issues and providing guidance for optimizations and technical set up to meet and exceed where possible on strategic long-term goals. Within this team, you will have the opportunity to work with the core teams within Captify to include Sales, Client Strategy and Account Management along with your fellow Traders on creative and campaign management across a variety of formats to include and not limited to, Video, Display, and emerging formats

ABOUT YOU

The ideal candidate will have hands-on experience with programmatic trading in self-service demand side platforms (DSPs). The Programmatic Trader will be a great communicator and ready to contribute to the team in implementing programmatic media buys for the clients we support. The ideal candidate will be highly analytical and have hands-on experience in The Trade Desk (TTD), Google's Display Video 360 (DV360), Pubmatic, Mediamath, DataXu or similar self-service platforms. We are looking for someone comfortable navigating between trading platforms, ad servers, attribution models, and client-specific web analytics to isolate challenges and opportunities

KEY RESPONSIBILITIES

What you will be doing:

  • Campaign set up on World Class DSPs (Xandr, Dv360, and The Trade Desk)
  • Campaign QA, pacing, and 1st and 3rd party reporting
  • Verify all campaign and creative collateral for each order prior to trafficking
  • Troubleshoot and resolve ad delivery and technical issues, including 3rd party tag delivery to ensure minimal server to server discrepancies
  • Support the overall delivery of campaigns by ensuring timely trafficking of campaigns, optimization, troubleshooting, and reporting
  • Provide a sales team with inventory forecasts, data segments, optimizations, and campaign assistance, for OTT and YouTube opportunities
  • Follow ad operations workflow and suggest enhancements to the process
  • Ongoing quality assurance support for advertising campaigns
  • Coordinate and communicate across multiple teams including but not limited to sales and account management teams, to maximize performance and revenue
  • Develop and document best practices and daily operating procedure for campaigns execution in various Advertising platforms

 REQUIREMENTS:

What you need to be successful:

  • Bachelor’s degree in media-related, computer, or customer service area preferred or equivalent work experience
  • 2-3 years of experience managing digital advertising campaigns is required
  • Experience with Ad-Tech is a huge plus
  • Preferred experience with one or more advertising platforms (i.e., Google Ad Manager, Google Ads, DV360, DCM, Appnexus/Xandr, The Trade Desk)
  • Knowledge of DSP, SSP and social media platforms and their ad serving capabilities
  • Working knowledge and understanding of VAST, VPAID, HTML, rich media ad formats
  • Strong organization skills, attention to detail, diligence and follow-through, and experience prioritizing multiple deadlines
  • Experience working on several platforms and demonstrated expertise using Google Drive, MS Office (with strong emphasis in Excel), Drop Box, Basecamp, Slack & Salesforce
  • Great analytical skills; familiar working with/analyzing large amounts of data, and summarizing finds through reports
  • Self-starter, and a go getter. Goal-oriented, and able to work well in a fast-paced environment
  • Expertise with the internet, browsers, Google Sheets and Microsoft Suite.
  • Clear understanding of how to provide superior client service

CAPTIFY EXPLAINED 

Captify is the largest holder of consumer search data outside of Google, and its unique technology understands the intent of consumers across all channels, including voice Search, desktop on-site search and in-app search. Captify’s privacy centric Search Intelligence technology powers programmatic advertising and unique audience insights for the world’s biggest brands, such as Apple, Disney, Adidas, American Express and Microsoft

OUR CULTURE AND VALUES:

Here at Captify we are proud of our culture - It’s contagious. Pass it on. 

Step inside any of our global offices and one thing that is blissfully obvious is that while we’re putting blood, sweat and tears into disrupting the Search game, we’re having a seriously good time doing it. We’ve travelled the world together, enjoyed Captify Festivals, parties and our famous events across every market. We always take time to stop to celebrate milestones and wins

We champion diversity and inclusion. Our 'BeTheChange' programme and internal D&I Taskforce brings our teams together to challenge, learn and build a more equal Captify

We live by our core values:

  • Building this together
  • Gives a shit
  • Fail fast to succeed faster
  • Unlimited potential 

Find out more about our culture here: https://careers.captify.co.uk/

YOU WILL ENJOY

  • Enjoy our flexible/core hours and home working as per company policy
  • Work from any Captify office in the world - giving every employee the opportunity to experience life at Captify in another city
  • Our pet-friendly NYC office has its own old English style pub and cold beer always on tap!
  • Time off to recharge - 22 days holidays + US National holidays + your birthday
  • Giving something back to the community - Give A Day Away for volunteering
  • We care about Wellbeing - from gym membership and classpass benefits, mental health, CitiBike membership and so much more
  • Parent friendly policies
  • The normal stuff; 401k and Citibike benefits
  • A comprehensive fully paid Medical, Dental and Vision plan
  • Beer, bubbles and non-alcoholic alternatives every Thursday and Friday at the Captify Bar
  • Legendary Summer and End of year parties

EQUAL OPPORTUNITIES

You are welcome at Captify for who you are, no matter where you come from, what you look like, or what your search history says about you. At Captify, equality is at the core of our culture and we are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.  We don’t want you to fit in with our culture, we want you to add to our culture.

For candidates, view our EU HR Candidate Privacy Notice here

Or, know someone who would be a perfect fit? Let them know!

New York

99 Madison Ave
10016 New York Directions

We are Fearless. Challengers. Disruptors.

Captify's award-winning global team is regularly recognized for driving innovation and growth: 

- AdExchanger 'Programmatic Power Players'

- Business Insider 'Hottest Ad Tech Companies'

- Campaign 'Best Places to Work'

- Forbes '5 Fastest-Growing British Businesses to Watch'

Already working at Captify?

Let’s recruit together and find your next colleague.

email
@captify.co.uk
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