Product Marketing Manager

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OVERVIEW

This is an exciting opportunity to join Captify, the Global Leader in Search Intelligence and one of the fastest-growing ad tech companies in the industry. Marketing is at the heart of Captify and boasts a marketing approach that goes against the typical ad-tech grain. As an integral member of the global marketing team based in New York, you will be responsible for driving product messaging and go-to-market strategies for new and existing solutions across the media, partnerships, and insights. You will work in close partnership with the product, commercial and partnerships teams and with the global marketing team to deliver compelling, differentiated, and bold pitch and proposal marketing efforts.

ABOUT YOU

As an experienced product marketer, you will be excited about data & technology, passionate about client engagement, and commercially focused. Collaboration and stakeholder management across departments is key, so youʼll need to feel confident in managing a range of views and ideas and be a true owner of your solutions product marketing roadmap packed full of clever arguments, proof metrics, and creative ideas. We take the Captify brand very seriously and weʼre looking for a product marketer that thinks beyond traditional one-sheets and decks to excite our clients”, colleagues, and other stakeholders”. You should be very skilled in creating information flow and data visualization, partnering with our internal design studio to bring information to life. You should enjoy and thrive in a fast-paced environment in an incredibly passionate and high-performing marketing team.

KEY RESPONSIBILITIES

What you’ll be doing:

  • Deliver market intelligence to commercial teams by immersing yourself in the industry, clients challenges, and competitor activity
  • Ensure competitor intelligence is up to date and clearly communicated to stakeholders
  • Partner with Commercial and Product teams to plan and execute a roadmap of Product Marketing activities that support continued revenue growth and customer adoption of product lines, aligned with commercial priorities and the overall company objectives 
  • Define the narrative and positioning for Captifyʼs range of media, programmatic, and insights solutions in partnership with our Global Product Marketing Lead Package products and solutions that answer challenges for brands and agencies, always with the USP of Search Intelligence at the heart of the messaging 
  • Launch new solutions to market eg Search powered Connected TV, audio, etc 
  • Create tools aligned to support all stages of our customer journey, from conceptualizing a new solution to helping drive sales conversion. You will build a killer suite of collateral inc video, one-sheets, proof metrics, pitch decks, proposal templates, client testimonials to post-campaign partnerships and success stories, such as case studies and award entries 
  • Enable and onboard sales teams to use tools in the right way to drive business impact. This includes training programs and videos, cheat sheets, and testing sales adoption of tools 
  • Deliver market intelligence to commercial teams by immersing yourself in the industry, clients challenges, and competitor activity 
  • Identify new opportunities and threats in the market, including opportunities to partner with third-party vendors for exciting innovation and feed this intelligence back to Product 
  • Work with Global VP of Marketing and wider marketing team to ensure Product messaging is aligned and amplified across channels including PR, Industry and Captify Owned Events, Web and Social 
  • Build effective tracking and reporting on the effectiveness of initiatives, collateral, and strategies using Hubspot reporting to quantify sales uplift 

REQUIREMENTS:

What you need to be successful:

  • Must have experience in a product marketing role within a media or technology company 
  • Degree in business, marketing, English, or Media 
  • Experience and knowledge of the digital advertising sector & competitive landscape 
  • Proven excellence in grammar and content writing (portfolio will be requested)
  • Strong commercial awareness and knowledge of how marketing supports sales
  • Desire to do marketing differently, building and maintaining a brand that stands out 
  • Strong communication and decision-making skills 
  • Great at planning and obsessive with detail and analytics 
  • Proficiency in Excel, Word, Outlook, and other MS Office programs Proficiency in marketing platforms like Hubspot and WordPress 
  • Degree or considerable experience in business, marketing, or media

CAPTIFY EXPLAINED 

Captify is the leading Search Intelligence Platform for the open web and the largest independent holder of first-party search data outside of Google, connecting the real-time searches from over 2 billion devices globally. Its Search Intelligence technology powers omnichannel programmatic advertising and real-time insights for the world’s biggest brands, such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestle, GSK, Uber, Mars, P&G, Sony and Toyota—without reliance on third-party cookies. Captify brings brands more customers, publishers greater yield and consumers the most relevant digital experiences

OUR CULTURE AND VALUES:

Here at Captify we are proud of our culture - It’s contagious. Pass it on. 

Step inside any of our global offices and one thing that is blissfully obvious is that while we’re putting blood, sweat and tears into disrupting the Search game, we’re having a seriously good time doing it. We’ve travelled the world together, enjoyed Captify Festivals, parties and our famous events across every market. We always take time to stop to celebrate milestones and wins.

We champion diversity and inclusion. Our 'BeTheChange' programme and internal D&I Taskforce brings our teams together to challenge, learn and build a more equal Captify. 

We live by our core values;. 

  • Building this together
  • Gives a shit
  • Fail fast to succeed faster
  • Unlimited potential 

Find out more about our culture here: https://careers.captify.co.uk/

YOU WILL ENJOY

  • Enjoy our flexible/core hours and home working as per company policy
  • Work from any Captify office in the world - giving every employee the opportunity to experience life at Captify in another city
  • Our pet-friendly NYC office has its own old English style pub and cold beer always on tap!
  • Time off to recharge - 22 days holidays + US National holidays + your birthday
  • Giving something back to the community - Give A Day Away for volunteering
  • We care about Wellbeing - from gym membership and ClassPass benefits, mental health, CitiBike membership and so much more
  • Parent-friendly policies
  • The normal stuff; 401k and Citibike benefits
  • A comprehensive fully paid Medical, Dental, and Vision plan
  • Beer, bubbles, and non-alcoholic alternatives every Thursday and Friday at the Captify Bar
  • Legendary Summer and End of year parties 

EQUAL OPPORTUNITIES

You are welcome at Captify for who you are, no matter where you come from, what you look like, or what your search history says about you. At Captify, equality is at the core of our culture and we are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.  We don’t want you to fit in with our culture, we want you to add to our culture.

For candidates, view our EU HR Candidate Privacy Notice here

Additional information

  • Remote status

    Temporarily remote

We usually respond within three days

Or, know someone who would be a perfect fit? Let them know!

New York

99 Madison Ave
10016 New York Directions

A decade of innovation and growth

Celebrating milestones and memories

From hosting our inaugural Captify at Cannes event, expanding in 13 markets across the globe to launching our D&I Taskforce—hear from our brilliant Captifyers across the globe about their unforgettable memories and Captify's biggest milestones over the past decade, here.

Already working at Captify?

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email
@captify.co.uk
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