Insights Strategist

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OVERVIEW

Captify has created a dedicated insights division – Sight. The vision being to provide our clients with high quality insights that genuinely enable them to increase their understanding of dimensions including intent signals, consumer interests, product perception, inner life moments and direct and indirect influences. Ultimately informing faster and more effective business decisions.

The role as an Insights strategist will be working as part of the rapidly growing Australia team, responsible for helping lead the function in the delivery of high-quality differentiated insights to our clients. The strategist will work closely as a partner with the Sales and Client Strategy teams, gaining deep understanding into some of Australia’s largest advertiser’s business objectives. Identifying how Insight Studio is able to create value to our clients, acting as a partner unlocking true insight that enables them to define both the audiences as well as their marketing strategies. The role is both internal and external facing, as the strategist’s role will be to both be a client facing evangelist and a translation layer into the team's analysts.

The role is both analytically focused, and therefore requires an individual with technical ability, with experience of working with data in the media area (potentially agency or client side) a preference. As well as being commercially orientated, understanding a client’s business challenges and how to approach them to deliver compelling data driven insights. We believe in collaboration, one of our core values being to “build this together” therefore expect to work with every part of our business. 

KEY RESPONSIBILITIES 

  • Working closely and consultatively with Sales/Client Strategy teams to define client Insight requirements and manage pipeline of projects
  • Effectively manage workloads and delivery of projects to defined SLA’s within a fast-paced environment
  • Maintaining a consistency of high level of quality to all projects, across analysis, commentary and visualisation
  • Be comfortable presenting your work to clients directly, including insight and research piers
  • Working with the product team on platform insight automations and requirements to increase efficiency
  • Critically appraising the effectiveness of Insight in delivering increased client revenue through win rates/upweights and account growth
  • Participate in the planning and design of new reporting and analysis products for internal and external use.
  • Communicate research findings to technical and non technical audiences internally and externally
  • Helping to build a dynamic and thriving insight community globally

REQUIREMENTS

  • Exposure to working with adserver, programmatic or digital analytics data for at least 2yrs 
  • An insights background with experience gained in an agency, digital media owner, or ad technology environment
  • A passion and curiosity in the data and technology space, continually innovating and asking questions
  • Excellent communication skills: influencing and working effectively with technical and non-technical audiences - asking intelligent questions and able to translate analysis into compelling stories - making complex data analysis clear and impactful
  • A base understanding of advanced analytics techniques such as clustering, attribution, and significance testing desirable
  • A good degree (2:1 or higher) in either a marketing or mathematical based subject 
  • Advanced Microsoft Excel and PowerPoint

CAPTIFY EXPLAINED 

Captify is the largest holder of consumer search data outside of Google, and its unique technology understands the intent of consumers across all channels, including voice Search, desktop on-site search and in-app search. Captify’s privacy centric Search Intelligence technology powers programmatic advertising and unique audience insights for the world’s biggest brands, such as Apple, Disney, Adidas, American Express and Microsoft.

OUR CULTURE AND VALUES:

Here at Captify we are proud of our culture - It’s contagious. Pass it on. 

Step inside any of our global offices and one thing that is blissfully obvious is that while we’re putting blood, sweat and tears into disrupting the Search game, we’re having a seriously good time doing it. We’ve travelled the world together, enjoyed Captify Festivals, parties and our famous events across every market. We always take time to stop to celebrate milestones and wins.

We champion diversity and inclusion. Our 'BeTheChange' programme and internal D&I Taskforce brings our teams together to challenge, learn and build a more equal Captify. 

We live by our core values;. 

  • Building this together
  • Gives a shit
  • Fail fast to succeed faster
  • Unlimited potential 

Find out more about our culture here: https://careers.captify.co.uk/

YOU WILL ENJOY

  • Enjoy our flexible/core hours and home working as per company policy
  • Work from any Captify office in the world - giving every employee the opportunity to experience life at Captify in another city
  • Our pet-friendly Sydney WeWork has games, yoga and cold beer always on tap!
  • Time off to recharge - 25 days holidays + public holidays + your birthday = mental health days 
  • Giving something back to the community - Give A Day Away for volunteering
  • Legendary team events and client events
EQUAL OPPORTUNITIES

You are welcome at Captify for who you are, no matter where you come from, what you look like, or what your search history says about you. At Captify, equality is at the core of our culture and we are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact.  We don’t want you to fit in with our culture, we want you to add to our culture.

For candidates, view our EU HR Candidate Privacy Notice here

Additional information

  • Remote status

    Temporarily remote

Or, know someone who would be a perfect fit? Let them know!

A decade of innovation and growth

Celebrating milestones and memories

From hosting our inaugural Captify at Cannes event, expanding in 13 markets across the globe to launching our D&I Taskforce—hear from our brilliant Captifyers across the globe about their unforgettable memories and Captify's biggest milestones over the past decade, here.

Already working at Captify?

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email
@captify.co.uk
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