Marketing Manager

OVERVIEW

This is an exciting opportunity to join Captify, the Global Leader in Search Intelligence and one of the fastest growing ad tech companies in the industry. Marketing is at the heart of Captify and boasts a marketing approach that goes against the typical ad tech grain – we never want to be another boring ad tech brand! As an integral member of the Australian team, you will play a major role in both core marketing messaging and positioning as well as sales enablement across branding, comms, content, account-based marketing and events (excluding product marketing).
 

ABOUT YOU 

You will be passionate about how good marketing can drive business growth as well as have the ability to mobilise and partner with teams outside of marketing. The team is in ‘building mode’ and so this role will require the ability to think strategically whilst also not being afraid to get stuck in.

It’s an exciting year for the business as we launch a range of new products and as such evolve the brand and the role of the marketing team in driving business growth.
  

KEY RESPONSIBILITIES

What you’ll be doing:

  • Develop and own the regional marketing strategy, team and results

  • Partner with the General Manager, Australia on the brand identity, positioning and messaging

  • Partner with regional Sales and Client Services leads to ensure that our key brand and agency partners are being spoken to effectively

  • Develop a range of marketing programmes across all audiences including brands, media agencies, publishers and tech partners across the entire marketing cycle from prospecting new clients to retaining our major accounts

  • Ensure Captify’s Data and Search Intelligence takes centre stage in all of our marketing – taking an insights and evidence first approach

  • Create and engage in a calendar of events such as conferences, events and thought leadership contributions

  • Build out a cut-through communications strategy

  • Create a strategy to showcase client success stories to the market – awards, case studies, joint partnerships

  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary and feeding that back to the global marketing team

  • Provide tools and materials to enable the sales team to function effectively

 

 REQUIREMENTS:

What you need to be successful:

    • Experience in marketing, ideally in a B2B technology business or an ad tech, media agency or publisher brand

    • Creative - this is very important for us as we continue to develop brand identity. You will need to guide in-house design on look and feel of all marketing activity

    • Strong commercial awareness and deep knowledge of how marketing supports sales

    • Desire to do marketing differently, building and maintaining a brand that stands out

    • Strong communication and effective decision-making skills

    • Great at planning and obsessive with detail and analytics

    • Proficiency in Excel, Word, Outlook and other MS Office programs

    • Proficiency in marketing platforms like Hubspot and Wordpress

      

    CAPTIFY EXPLAINED 

    Captify is the leading Search Intelligence Platform for the open web and the largest independent holder of first-party search data outside of Google, connecting the real-time searches from over 2 billion devices globally. Its Search Intelligence technology powers omni-channel programmatic advertising and real-time insights for the world’s biggest brands, such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestle, GSK, Uber, Mars, P&G, Sony and Toyota—without reliance on third-party cookies. Captify brings brands more customers, publishers greater yield and consumers the most relevant digital experiences.

    OUR CULTURE AND VALUES:

    Here at Captify we are proud of our culture - It’s contagious. Pass it on. 

    Step inside any of our global offices and one thing that is blissfully obvious is that while we’re putting blood, sweat and tears into disrupting the Search game, we’re having a seriously good time doing it. We’ve travelled the world together, enjoyed Captify Festivals, parties and our famous events across every market. We always take time to stop to celebrate milestones and wins.

    We champion diversity and inclusion. Our 'BeTheChange' programme and internal D&I Taskforce brings our teams together to challenge, learn and build a more equal Captify. 

    We live by our core values;. 

    • Building this together
    • Gives a shit
    • Fail fast to succeed faster
    • Unlimited potential 

    Find out more about our culture here: https://careers.captify.co.uk/


    YOU WILL ENJOY

    • Enjoy our flexible/core hours and home working as per company policy
    • Work from any Captify office in the world - giving every employee the opportunity to experience life at Captify in another city
    • Our pet-friendly Sydney WeWork has games, yoga and cold beer always on tap!
    • Time off to recharge - 25 days holidays + public holidays + your birthday = mental health days
    • Giving something back to the community - Give A Day Away for volunteering
    • Legendary team events and client events

     

    EQUAL OPPORTUNITIES

    You are welcome at Captify for who you are, no matter where you come from, what you look like, or what your search history says about you. At Captify, equality is at the core of our culture and we are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. The more diverse we are, the richer our community and the broader our impact. We don’t want you to fit in with our culture, we want you to add to our culture.

    For candidates, view our EU HR Candidate Privacy Notice here

    Or, know someone who would be a perfect fit? Let them know!

    A decade of innovation and growth

    Celebrating milestones and memories

    From hosting our inaugural Captify at Cannes event, expanding in 13 markets across the globe to launching our D&I Taskforce—hear from our brilliant Captifyers across the globe about their unforgettable memories and Captify's biggest milestones over the past decade, here.

    Already working at Captify?

    Let’s recruit together and find your next colleague.

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    @captify.co.uk
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